“There will be computer stations around the ranch where the contestants will access BodyMedia's online activity manager to sync up their armbands to log-in their food, track their activity data and sleep duration, and see how their caloric fod intake lines up with their calorie burn for each day,” said O'Donnell.īodyMedia will upgrade the contestants to the mobile platform when they leave the ranch at the end of the show. So, instead, a wireless display will be accessible in a less mobile format. “We’re streaming about 5,000 data points a minute when someone’s wearing our technology.”Ĭontestants on the show will use the FIT armband in much the same way existing BodyMedia subscribers do, using the tracking data to better coordinate with their personal trainers and plan weightloss strategies.īut while consumers can sync up the FIT with their smartphones, contestants are required to turn in all personal technology before going on the show. “Our approach is not motion-based, it’s physiology-based,” Robins said. So the studio re-approached Robins this fall.īodyMedia provides constant monitoring of a number of different metrics. “We transitioned briefly to another product in the hopes of getting mass retail distribution but quickly learned that the prior technology was much more effective and preferred by trainers on the show,” Kerry O'Donnell, the Director of Licensing for NBCUniversal Television Consumer Products Group said in an email. When NBC and 24 Hour Fitness parted ways, the network tried out another technology briefly, but wasn't impressed. The Bodybugg brand was offered through a partnership with 24 Hour Fitness, which in turn partnered with NBC. About 80 percent of our users have a BMI that’s clinically overweight or obese.”īodyMedia's technology was last seen in the early seasons of the show under another name – Bodybugg. “It’s less 'Get active', more health-related. “As a business our core focus is solving problems,” Robins said. Feel Rich's partnership with Text4Baby and the NFL and NBAs' recent adoption of mobile-enabled EHRs both bring mobile health into the public eye, but perhaps not so much as its upcoming inclusion in the world of reality TV, when the 14th season of NBC's The Biggest Loser premieres January 6th.Īfter an absence of many years, NBC is reintroducing the BodyMediaFIT armband as a tool for tracking the health, fitness, and weight loss progress of contestants and their families, this time through a direct partnership with BodyMedia.Īccording to BodyMedia CEO Christine Robins, the partnership makes sense because BodyMedia, like The Biggest Loser, is targeted at obese or overweight users with specific weight loss goals. One solution to that problem is media visibility. Updated February 4, 2020.Wearable health trackers are making a lot of news lately, with three major product launches in the last month, but one big question that remains is what will it take to drive adoption of these trackers, not just among health nuts and tech enthusiasts but among most of middle America? Centers for Disease Control and Prevention.Increasing Energy Flux to Maintain Diet-Induced Weight Loss. Nutrients. Melby CL, Paris HL, Sayer RD, Bell C, Hill JO.Maintenance of Lost Weight and Long-Term Management of Obesity. Med Clin North Am. Effects of anti-obesity drugs, diet, and exercise on weight-loss maintenance after a very-low-calorie diet or low-calorie diet: a systematic review and meta-analysis of randomized controlled trials. Am J Clin Nutr. Johansson K, Neovius M, Hemmingsson E.Intermittent Dieting: Theoretical Considerations for the Athlete. Sports (Basel).
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